A few things to keep in mind… This video is designed to be quick and efficient. It has been crafted to beat the short attention span of viewers. When creating the copy keep things as tight and bright as possible. We have included some examples along the way.
In one sentence introduce viewers to the property. Make this statement as punchy as possible. This is your chance to grab the attention of buyers.
Examples - Comfortable and convenient in a top Colorado community. // Live large with luxury touches and ocean views. // Your own mini-estate on a prime oversized lot.
In 1 to 2 words tell us three features/highlights that make this home stand out from other properties.
Examples… Quiet street // private lot // luxury finishes // fully finished // amazing views // new construction // high ceilings // open floor plan // etc.
INTERIOR FLOW AND HIGHLIGHTS
Describe the top interior features and associated benefits. The more specific you are the better. Use this copy to take viewers through the home. Start out front and work your way through the home only focusing on the biggest selling features. Don't waste time on ordinary items every home has.
Examples - An open concept floorplan creates large spaces full of natural light. The family room has space to spread out with family and friends or host a party with dozens of guests. The layout of the kitchen is perfect for prep work or tasty conversations with an oversized granite island and wrap around counters. The master suite is separated from the other bedrooms for added privacy, you have room for a sitting area, and the bathroom has spa touches with a soaking tub and separate shower.
Describe the top outdoor features and associated benefits. The more specific you are the better.
Example - Out back a large covered patio with privacy shades creates seamless indoor/outdoor living. It’s a great spot to beat the heat and host parties. - Lush landscaping surrounds the front and back yard. - A fully fenced yard, gives you privacy and security. Let kids run free without worrying about them wandering off.
Describe the top community features and associated benefits. The more specific you are the better.
(Videographer will not travel throughout the community to gather shots of landmarks.)
Example - Families flock to this community for the great schools, access to two highways and shopping and dining just minutes away. - You have a lake, parks and miles of trails right next door in the master planned community of Daybreak.
Add a call to action to wrap things up.
Example - Call today and schedule a private showing to experience this home in person.